Palo Popcorn manufactures the best all-natural gourmet cheddar and regular popcorns in the nation. They are distributed in over 600 grocery stores across America but lacked the significant web presence that could increase discovery. They asked Sun Graphics Media to update their website and produce a look and feel that was very simple. The site needed to appeal to potential distributors but also support their web consumer sales division. Sun Graphics Media used an organic design and color palette to portray their all-natural brand. The simplistic nature of the site is now precisely what the client feels is most important to attract potential grocery store chains and distributors.